Social Media Policy

Date of Last Revision: 6/1/2017

Social Media

Social Media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing, and collaboration.  Examples of Social Media include, but are not limited to Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, as well as blogging sites like Reddit, 4Chan, chat rooms, and others.

At Schuster we we understand that social media can be a fun and rewarding way to share your life and opinions with family, friends and co-workers. However, use of social media also presents certain risks and carries with it certain responsibilities. To assist you in making responsible decisions about your use of social media, we have established these guidelines for appropriate use of social media.

You may choose to leverage social media on your personal devices with your personal accounts and online identities, hereafter referred to as Personal Social Media Accounts

You are ultimately responsible for your interaction with or creation of content on Personal Social Media Accounts.  Because you are also legally responsible for your postings, you may be subject to liability if your posts are found to be defamatory, harassing, in violation of any applicable law (including copyright infringement), or in violation of company policies.  The following best practices will assist you in making sure that your interaction with Social Media is rewarding while avoiding actions that could place you at risk as an employee.

  1. Working time - As with any activity of a personal nature, you should limit your interaction with social media to the times in your day where you are not expected to be performing work and for which you are not paid such as lunch breaks and any time before or after a shift.  The company cannot sustain profitable and safe work if employees are engaged in social media interaction during working times.
  2. Speaking on behalf of the company - You may not use Personal Social Media Accounts to express the opinion of or speak on behalf of the company.  Any personal opinions expressed should be clearly marked as such.
  3. Confidential/proprietary content - You may not disclose any sensitive, proprietary, confidential, or financial information about the company. This includes financial information as well as information related to specific products, services, customers, operating procedures, etc.  In addition, representations of company-owned data or information (such as photos of content displayed on computer screens) may not be captured and posted to Personal Social Media Accounts.
  4. Content related to accidents, injuries, or illnesses - You may not post content specific to injuries, illnesses, or accidents that take place at work in which the company or any other employee is involved.  Very often the information about such events involves details that the company is obligated to protect related to the healthcare or personal privacy of an individual.
  5. Be respectful - Always be fair and courteous to fellow employees, customers, suppliers, subcontractors, or people who work on behalf of the Company. Also, keep in mind that you are more likely to resolved work-related complaints by speaking directly with your co-workers or members or management including the Human Resources department than by posting complaints to social media [you should consult the Employee Handbook for more information]. Nevertheless, if you decide to post complaints or criticism, avoid using statements, photographs, video or audio that reasonably could be viewed as malicious, obscene, threatening or intimidating, or that might constitute harassment or bullying, or is otherwise in violation of company policies or applicable laws. Examples of such conduct might include offensive posts meant to intentionally harm someone’s reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or company policy.
  6. Transmission of content - Personal Social Media Accounts are not approved communication channels for sending work schedules to employees, routing documentation or other data/information related to company business processes.  For example, using Facebook or Twitter posting or direct messaging features to report a safety concern to the personal social media account of a safety officer is not an approved communication method and should be avoided.  

You can direct specific questions to the Information Technology department.